Nike Air Maxim 1

Posted on 04. Jul, 2009 by bespokeordie in New, Video

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Continuing today’s red, white, and blue theme I bring you the Nike Air Maxim 1. Charged with updating a classic Nike design, 1987’s Air Max 1, the Nike Sportswear Footwear Design Team dialed up technological innovations and re-mastered the performance and aesthetic of the original style to create the Nike Air Maxim 1. The design team focused on lightweight stability and cushioning, the result of which was a staggering 66% weight reduction from the original, with the Air Maxim coming in at a mere 10.1 ounces. To ensure that its heritage remains true, the Air Maxim 1 still features its trademark suede heel counter in original Sport Red and Blue, a revolution in its own right back in 1987. For those of you out there who, much like myself, can appreciate good visual representation I have included a video to illustrate the making of the new shoe.

nikeairmaxim01