Reebok ERS 5000 Maeda Reduce

Posted on 22. Jul, 2009 by bespokeordie in New, Trends

Reebok’s teaming up with graphic designer and mathematician John Maeda goes as far back as 2007, but the metallic hotness you see before you doesn’t need that long of a commitment to appreciate. Drawing inspiration from numbers, his aesthetics would be rooted in intricate programming and coding. In a fall/winter release, John Maeda introduces a shoe based on Law 1: Reduce, taken from his book The Laws of Simplicity. Law 1 states that “the simplest way to achieve simplicity is through thoughtful reduction.” No, I have no idea what the hell that means either. Thankfully I don’t have to understand it to like the end result which is a tonal metallic silver upper based on the running model, ERS 5000.

reebokersmaeda01