H&M Fashion Against AIDS
Posted on 28. May, 2009 by bespokeordie in New, People, Video
    H&M released this promo video for their Fashion Against AIDS campaign and matching line which hits stores today. Katy Perry, Dita Von Teese, Estelle, Robyn, and Dangerous Muse are all interviewed about their contributions to their sponsored pieces from the line. Also making contributions to the line, but not featured on the video were Tokio Hotel, N.E.R.D., Good Charlotte, Cyndi Lauper, Yelle, Rihanna, Timbaland, Ziggy Marley and more. The artists participate free of charge and 25% of the selling price of the collection will go to HIV/AIDS-prevention projects around the world, reaching more than 600 million young people in 60 countries. All garments feature the Fashion Against Aids label, are made from 100% organic cotton, and the name of the artist who designed it is printed on the neck line. Do something good and look good for doing it, go buy one.
Source: H&M
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