LRG S/S 2010 Collection
Posted on 06. Jan, 2010 by bespokeordie in New
    Here we get a healthy look at the upcoming Spring / Summer 2010 Collection by Lifted Research Group (LRG). Like many of you I had no idea what ”LRG” stood for until today and don’t bother asking me what it means because I still have no idea, but I digress. Since inception LRG has grown and branded itself fast, particularly here in Southern California. Just as it seemed to be beginning to level off and the hype may have been wearing down we get this glimpse into the new direction of the company. This offering indicates a still very bright and colorful collection, but with a clearly more refined focus on cut and fitment giving rise to a more mature vibe. The shoot was modeled by team skaters Rob Gonzalez, Karl Watson and Kelly Hart as well as up and coming artist Mike Posner with the crisp wilderness of Yosemite as a backdrop. I really dig the Yosemite vibe, but do we really need an LRG branded chainsaw out there? Really?
Source: Lifted Research Group (LRG)
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